Afor limited

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AFOR LIMITED Full Company Name:Afor Limited Incorporated in :SINGAPORE Incorporated on :9 Apr 2002 ISIN Code :SG1W52939285 Registered Office :501 Orchard Road
#02-20/22
Wheelock Place
Singapore 238880 Telephone:65 6238 9378 Fax:65 6238 6780 Secretary:Tham Lee Meng
Link to Internet Websitehttp://www.epicentreorchard.com LISTINGS
Listed on 18 January 2008 on Catalist-NS REGISTRARS & REGISTRAR ADDRESS
Boardroom Corporate & Advisory Services Pte Ltd

3 Church Street
#08-01 Samsung Hub
Singapore 049483

AUDITORS
BDO Raffles Information Last updated on 01/05/2010 07:00:50 AM

BACKGROUND :
The Company was incorporated in Singapore on 9 April 2002 as a private company under the name of Afor Pte Ltd. The Company was converted to a public company and changed its name to Afor Limited on 10 December 2007.

Afor Limited is a one-stop premium retailer specialising in the sale of Apple brand products and its complementary products. Its products are sold to the retail market through its EpiCentres located in Wheelock Place and Suntec City Mall. In September 2007, Afor opened its EpiCentre@Pavilion at Pavilion Kuala Lumpur in Malaysia.

The Group’s products can be categorised primarily into the following groups:-
(i) Apple Brand Products
As an Apple Premium Reseller, its retail Apple brand products which include iPods, Macs, Apple TV, accessories (like earphones, armbands, charging docks, keyboards, mouse, remotes, cable, connectors and adaptors) and a variety of software. In addition, to complement the sale of Apple brand products, the Group also offers AppleCare Protection Plans which extend the service and support coverage for the customers’ Apple brand products beyond the original one year warranty period.

(ii) Third-Party and Proprietary Brand Complementary Products and Other Products

a) Third-Party Brand Complementary Products
The Group sources for complementary products of other brands to meet the varied needs of its customers. Products offered under third-party brands complement its Apple brand products. The more popular third-party brands we offer are Bose, Belkin, DLO, Specks, V-moda, and Griffin relating to products such as earphones, FM transmitters, speakers and protective casings. It also offers a wide range of software such as Adobe (creative software), Microsoft (operating systems and office software), Roxio (CD-Rom disc burning software), Symantec (anti-virus software).

b) Proprietary Brand Complementary Products
The Group started to market and retail a range of complementary products under its own proprietary brand, “iWorld” in December 2004. These products are manufactured by third party OEM or ODM.

(c) Other products
The Group carries other products which appeal to its gadget savvy customers. Some of these include the Xbox and gaming software.
Information Last updated on 01/05/2010 07:00:50 AM